{"product_id":"sony-alpha-7-iv-full-frame-hybrid-camera","title":"Sony Alpha 7 IV Full-Frame Hybrid Camera","description":"\u003cp\u003ePrepare to unlock your creative potential with the Alpha 7 IV Full-Frame Hybrid Camera. Crafted for the modern creator, this revolutionary camera redefines excellence in both still and movie recording, delivering unparalleled performance and connectivity for seamless distribution of your artistic visions.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e4K 60P Recording, 4:2:2 10-Bit Recording:\u003c\/strong\u003e Capture stunning visuals with a wide range of video recording options. Enjoy full pixel readout without binning for 4K 60p recording and high-resolution 4K with 7K oversampling.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eSet the Mood with Creative Look:\u003c\/strong\u003e Broaden your creative palette with ten Creative Look presets, allowing you to impart a particular mood to your images and videos in-camera.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eBeautiful Colour Expression with S-Cinetone:\u003c\/strong\u003e Experience natural mid-tones and soft colors reminiscent of Cinema Line cameras, enhancing the expressiveness of your movie imagery.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eS-Log for Colour Matching:\u003c\/strong\u003e Achieve professional-grade colour matching with S-Log2 and S-Log3 gamma curves, providing up to 15+ stops of dynamic range.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eSoft Skin Effect:\u003c\/strong\u003e Enhance portraits with the built-in Soft Skin Effect, which softens wrinkles and blemishes while preserving natural liveliness.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eOptical 5-Axis In-Body Image Stabilisation:\u003c\/strong\u003e Enjoy up to 5.5 steps of shutter-speed compensation for crisp, stable images even in challenging shooting conditions.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eHand-Held Movie Shooting with Active Mode:\u003c\/strong\u003e Utilize in-camera optical image stabilization for smooth movie recording, even in 4K, without compromising mobility.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eHeat Management:\u003c\/strong\u003e Ensure extended continuous recording with efficient heat dissipation, allowing for optimal camera performance.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eNewly Developed 33.0MP Back-Illuminated CMOS Sensor:\u003c\/strong\u003e Benefit from high-speed shooting and high-resolution recording, supported by dual media slots for uninterrupted workflow.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWhy Choose the Alpha 7 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\u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eWorks with Final Cut Pro X and iMovie:\u003c\/strong\u003e Seamlessly integrate your footage into professional video editing software.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eCommunication Features:\u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eWired and Wireless Connectivity:\u003c\/strong\u003e Stay connected with robust communication features, including fast data transfer and instant real-time live streaming via USB connection.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eHigh-Capacity Z Batteries and USB Power Delivery:\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eRely on high-capacity Z batteries and external power options for extended shooting sessions, with support for USB power supplies and AC adaptors.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eBIONZ XR Image Processor:\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eExperience up to 8x processing speed for smoother gradation rendering and beautiful image rendering with low noise.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eHybrid Capabilities:\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eSwitch effortlessly between stills and movies with the dedicated Still\/Movie\/S\u0026amp;Q dial, offering quick access to a range of shooting modes.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eVari-Angle LCD Monitor:\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eEnjoy greater flexibility when shooting with the vari-angle LCD monitor, offering clear viewing in any setting.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default 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