{"product_id":"sony-alpha-a7-iii-full-frame-mirrorless-camera","title":"Sony Alpha A7 III Full Frame Mirrorless Camera","description":"\u003ch4\u003eSony Alpha A7 III – Redefine Creative Power\u003c\/h4\u003e\u003cp\u003eExperience unmatched power, precision, and flexibility with the \u003cstrong\u003eSony Alpha A7 III\u003c\/strong\u003e full-frame mirrorless digital camera. Designed for serious photographers and videographers, this \u003cstrong\u003ebody-only powerhouse\u003c\/strong\u003e combines cutting-edge imaging technology, blazing-fast autofocus, and innovative stabilization to help you capture \u003cstrong\u003eonce-in-a-lifetime moments\u003c\/strong\u003e effortlessly.\u003c\/p\u003e\u003chr\u003e\u003ch3\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h3\u003e\u003ch4\u003e\u003cstrong\u003e1. 24.2MP Back-Illuminated Full-Frame Sensor\u003c\/strong\u003e\u003c\/h4\u003e\u003cp\u003eCapture the finest details with the \u003cstrong\u003e35mm full-frame Exmor R CMOS sensor\u003c\/strong\u003e.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eA resolution of \u003cstrong\u003e24.2 megapixels\u003c\/strong\u003e ensures professional-grade image quality with dynamic range and vibrant color accuracy.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eThe \u003cstrong\u003eback-illuminated design\u003c\/strong\u003e improves light sensitivity, reducing noise for impressive low-light performance.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003ePaired with the \u003cstrong\u003eBIONZ X processor\u003c\/strong\u003e, this delivers faster data processing and enriched detail reproduction.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003chr\u003e\u003ch4\u003e\u003cstrong\u003e2. Outstanding Low-Light Performance\u003c\/strong\u003e\u003c\/h4\u003e\u003cp\u003eSay goodbye to grainy images with an impressive \u003cstrong\u003eISO range of 100 to 51200\u003c\/strong\u003e, extendable further for extremely low-light or high-contrast shooting. Achieve up to a \u003cstrong\u003e15-stop dynamic range\u003c\/strong\u003e, perfect for diverse conditions in \u003cstrong\u003eNew Zealand's stunning environments\u003c\/strong\u003e, from sunsets in Milford Sound to starry skies in Tekapo.\u003c\/p\u003e\u003chr\u003e\u003ch4\u003e\u003cstrong\u003e3. Advanced Autofocus System\u003c\/strong\u003e\u003c\/h4\u003e\u003cp\u003eThe \u003cstrong\u003eevolved autofocus (AF)\u003c\/strong\u003e performance ensures you never miss a shot, even with fast-moving subjects:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003e693 phase-detection points\u003c\/strong\u003e combined with \u003cstrong\u003e425 contrast-detection points\u003c\/strong\u003e cover 93% of the frame for precise tracking.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eAdvanced \u003cstrong\u003eEye AF\u003c\/strong\u003e works seamlessly with \u003cstrong\u003eAF-C mode\u003c\/strong\u003e, keeping focus locked on a subject’s eyes—even during movement or challenging lighting conditions.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003ePerfect for capturing wildlife, sports, or candid portraits.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003chr\u003e\u003ch4\u003e\u003cstrong\u003e4. In-Body 5-Axis Stabilization\u003c\/strong\u003e\u003c\/h4\u003e\u003cp\u003eMinimize blur and shake with Sony's \u003cstrong\u003e5-axis optical stabilization system\u003c\/strong\u003e.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eGain a \u003cstrong\u003e5.0-stop shutter speed advantage\u003c\/strong\u003e, perfect for handheld shooting at long exposures or in dim light.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eSupports both Sony's E-mount and A-mount lenses with an adapter for \u003cstrong\u003emaximum flexibility\u003c\/strong\u003e.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003chr\u003e\u003ch4\u003e\u003cstrong\u003e5. Stunning 4K Video Recording\u003c\/strong\u003e\u003c\/h4\u003e\u003cp\u003eElevate your video projects with cinema-quality 4K capture:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003ePacked with \u003cstrong\u003efull-pixel readout and no pixel binning\u003c\/strong\u003e, achieving more detail and less moiré.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eRecord at up to \u003cstrong\u003e120fps in Full HD\u003c\/strong\u003e for stunning slow-motion footage.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eIncludes advanced tools like \u003cstrong\u003eS-Log2 and S-Log3\u003c\/strong\u003e for immense post-production control.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhether filming dramatic coastline vlogs in West Auckland or family events, the A7 III delivers professional results.\u003c\/p\u003e\u003chr\u003e\u003ch4\u003e\u003cstrong\u003e6. Intuitive Handling and Design\u003c\/strong\u003e\u003c\/h4\u003e\u003cp\u003eWith its compact size and durable build, the A7 III is ready for life’s adventures:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003e3-inch tilting LCD\u003c\/strong\u003e with \u003cstrong\u003etouchscreen focus\u003c\/strong\u003e allows versatile shooting angles and quick operation.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eNew AF-ON button\u003c\/strong\u003e offers instant autofocus activation for faster response times.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eLightweight at \u003cstrong\u003e0.65kg\u003c\/strong\u003e, ensuring comfort during long shoots or travel.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003chr\u003e\u003ch4\u003e\u003cstrong\u003e7. Smart Connectivity Options\u003c\/strong\u003e\u003c\/h4\u003e\u003cp\u003eSeamlessly control the A7 III or transfer images with \u003cstrong\u003eWi-Fi, NFC\u003c\/strong\u003e, and \u003cstrong\u003eBluetooth\u003c\/strong\u003e. Quickly share photos from the Southern Alps or upload your best shots from Waitomo Caves to your favorite platform.\u003c\/p\u003e\u003chr\u003e\u003ch3\u003e\u003cstrong\u003eProduct Specifications at a Glance\u003c\/strong\u003e\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eFeatureSpecificationSensor Resolution\u003c\/strong\u003e24.2 Megapixels\u003cstrong\u003eImage Processor\u003c\/strong\u003eBIONZ X\u003cstrong\u003eISO Range\u003c\/strong\u003e100-51200 (expandable)\u003cstrong\u003eVideo Resolution\u003c\/strong\u003e4K (3840x2160)\u003cstrong\u003eAutofocus Points\u003c\/strong\u003e693 (Phase-detection); 425 (Contrast)\u003cstrong\u003eImage Stabilization\u003c\/strong\u003e5-axis Optical\u003cstrong\u003eDisplay\u003c\/strong\u003e3-inch touchscreen LCD, 922k dots\u003cstrong\u003eWeight\u003c\/strong\u003e0.65kg\u003cstrong\u003eBattery Type\u003c\/strong\u003eSony NP-FZ100 (Rechargeable, 2280 mAh)\u003c\/p\u003e\u003cp\u003e(*Body only, lenses sold separately.)\u003c\/p\u003e\u003chr\u003e\u003ch3\u003e\u003cstrong\u003eWhy Choose the Sony A7 III in New Zealand?\u003c\/strong\u003e\u003c\/h3\u003e\u003cp\u003eFrom rugged landscapes to urban settings, New Zealand photographers and videographers require versatility and precision to capture the country’s diverse beauty. The \u003cstrong\u003eSony Alpha A7 III\u003c\/strong\u003e caters to professionals and enthusiasts alike:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003ePerfect for all genres\u003c\/strong\u003e: Landscape, portrait, sports, or wildlife.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eLightweight design\u003c\/strong\u003e: Easy to carry while trekking Milford Track or visiting Hobbiton.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eCutting-edge tech\u003c\/strong\u003e: Ensures reliable performance in New Zealand’s ever-changing light and conditions.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003chr\u003e\u003ch3\u003e\u003cstrong\u003eFAQs About the Sony Alpha A7 III\u003c\/strong\u003e\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eQ: Is the Sony A7 III weather-sealed?\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eA:\u003c\/strong\u003e Yes, the A7 III is built with durable weather sealing to resist dust and moisture, suitable for outdoor shoots in various conditions.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eQ: Can I shoot silently with the A7 III?\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eA:\u003c\/strong\u003e Yes, the A7 III offers \u003cstrong\u003esilent shooting mode\u003c\/strong\u003e, ideal for wildlife, candid photography, or quiet environments like weddings.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eQ: What lenses are compatible with the A7 III?\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eA:\u003c\/strong\u003e The A7 III is compatible with all \u003cstrong\u003eE-mount lenses\u003c\/strong\u003e and \u003cstrong\u003eA-mount lenses\u003c\/strong\u003e with an adapter, giving you a wide range of options.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eQ: What is the maximum continuous shooting speed?\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eA:\u003c\/strong\u003e The camera supports up to \u003cstrong\u003e10fps\u003c\/strong\u003e with either mechanical or silent shutter.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eQ: How long does the battery last?\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eA:\u003c\/strong\u003e The \u003cstrong\u003eNP-FZ100 battery\u003c\/strong\u003e supports approximately \u003cstrong\u003e710 shots per charge\u003c\/strong\u003e, making it ideal for extended shoots or travel.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42974338449470,"sku":"CHI2EKO","price":2489.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0629\/2796\/2174\/files\/CHI2EKO_1.jpg?v=1782778106","url":"https:\/\/parallelimported.co.nz\/products\/sony-alpha-a7-iii-full-frame-mirrorless-camera","provider":"Parallel Imported","version":"1.0","type":"link"}