{"product_id":"sony-fe-24-70mm-f2-8-gm-lens-sel2470gm","title":"Sony FE 24-70mm F2.8 GM Lens SEL2470GM","description":"\u003ch1\u003eSony FE 24-70mm F2.8 GM Lens – Redefining Standard Zoom Performance\u003c\/h1\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003eThe Sony FE 24-70mm F2.8 GM (G Master) Lens is a professional-grade standard zoom lens designed for Sony full-frame E-mount cameras. With cutting-edge optics, exceptional resolution, and stunning bokeh, this lens sets a new standard for performance and versatility. Whether you're shooting portraits, landscapes, or video, the FE 24-70mm F2.8 GM delivers uncompromising quality and reliability.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003ch2\u003eKey Features\u003c\/h2\u003e\u003cbr\u003e\u003cul\u003e\n\u003cbr\u003e \u003cli\u003e24-70mm zoom range with constant F2.8 aperture for consistent exposure and performance.\u003c\/li\u003e\n\u003cbr\u003e \u003cli\u003eG Master optics with XA (Extreme Aspherical) and ED (Extra-Low Dispersion) elements for exceptional resolution.\u003c\/li\u003e\n\u003cbr\u003e \u003cli\u003e9-blade circular aperture for beautifully smooth and creamy bokeh.\u003c\/li\u003e\n\u003cbr\u003e \u003cli\u003eDirect Drive SSM (DDSSM) for fast, accurate, and quiet autofocus.\u003c\/li\u003e\n\u003cbr\u003e \u003cli\u003eDust- and moisture-resistant design for reliable outdoor use.\u003c\/li\u003e\n\u003cbr\u003e \u003cli\u003eProfessional controls, including focus hold button, focus mode switch, and zoom lock switch.\u003c\/li\u003e\n\u003cbr\u003e \u003cli\u003eMinimum focusing distance of 0.38m for close-up versatility.\u003c\/li\u003e\n\u003cbr\u003e \u003cli\u003e82mm filter diameter for compatibility with standard filters.\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003ch2\u003eSpecifications\u003c\/h2\u003e\u003cbr\u003e\u003cul\u003e\n\u003cbr\u003e \u003cli\u003e\n\u003cstrong\u003eMount:\u003c\/strong\u003e Sony E-mount\u003c\/li\u003e\n\u003cbr\u003e \u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Full-frame (35mm)\u003c\/li\u003e\n\u003cbr\u003e \u003cli\u003e\n\u003cstrong\u003eFocal Length:\u003c\/strong\u003e 24-70mm\u003c\/li\u003e\n\u003cbr\u003e \u003cli\u003e\n\u003cstrong\u003eMaximum Aperture:\u003c\/strong\u003e F2.8\u003c\/li\u003e\n\u003cbr\u003e \u003cli\u003e\n\u003cstrong\u003eMinimum Aperture:\u003c\/strong\u003e F22\u003c\/li\u003e\n\u003cbr\u003e \u003cli\u003e\n\u003cstrong\u003eMinimum Focus Distance:\u003c\/strong\u003e 0.38m\u003c\/li\u003e\n\u003cbr\u003e \u003cli\u003e\n\u003cstrong\u003eMaximum Magnification:\u003c\/strong\u003e 0.24x\u003c\/li\u003e\n\u003cbr\u003e \u003cli\u003e\n\u003cstrong\u003eOptical Design:\u003c\/strong\u003e 18 elements in 13 groups\u003c\/li\u003e\n\u003cbr\u003e \u003cli\u003e\n\u003cstrong\u003eFilter Diameter:\u003c\/strong\u003e 82mm\u003c\/li\u003e\n\u003cbr\u003e \u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e Approx. 886g\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003ch2\u003eUnprecedented Resolution and Bokeh\u003c\/h2\u003e\u003cbr\u003e\u003cp\u003eDesigned to meet the demands of high-resolution sensors, the FE 24-70mm F2.8 GM Lens features an XA element with exceptional surface precision and ED elements to reduce chromatic aberration. This ensures extraordinary resolution and texture across the frame. The 9-blade circular aperture unit delivers beautiful, natural-looking bokeh, making this lens ideal for portraits and artistic compositions.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003ch2\u003eFast and Precise Autofocus\u003c\/h2\u003e\u003cbr\u003e\u003cp\u003eThe Direct Drive SSM (DDSSM) system ensures fast, smooth, and near-silent autofocus performance, making it perfect for both stills and video. Its advanced algorithms enhance AF speed and accuracy, allowing you to capture fast-moving subjects with ease.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003ch2\u003eProfessional Control and Handling\u003c\/h2\u003e\u003cbr\u003e\u003cp\u003eThe lens is equipped with a focus hold button, focus mode switch, and zoom lock switch for maximum control in a variety of shooting scenarios. These features enable quick adjustments and enhanced usability, whether you're shooting handheld or on a tripod.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003ch2\u003eDurable and Weather-Sealed\u003c\/h2\u003e\u003cbr\u003e\u003cp\u003eThe FE 24-70mm F2.8 GM is designed to withstand challenging environments. Its dust- and moisture-resistant construction ensures reliable performance in outdoor conditions, while the fluorine-coated front element repels water, oil, and dirt for easy maintenance.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003ch2\u003eIn the Box\u003c\/h2\u003e\u003cbr\u003e\u003cul\u003e\n\u003cbr\u003e \u003cli\u003eSony FE 24-70mm F2.8 GM Lens\u003c\/li\u003e\n\u003cbr\u003e \u003cli\u003eLens Hood (ALC-SH141)\u003c\/li\u003e\n\u003cbr\u003e \u003cli\u003eFront Lens Cap (ALC-F82S)\u003c\/li\u003e\n\u003cbr\u003e \u003cli\u003eRear Lens Cap (ALC-R1EM)\u003c\/li\u003e\n\u003cbr\u003e \u003cli\u003eCarrying Case\u003c\/li\u003e\n\u003cbr\u003e \u003cli\u003eDocumentation\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003ch2\u003eFrequently Asked Questions (FAQ)\u003c\/h2\u003e\u003cbr\u003e\u003cul\u003e\n\u003cbr\u003e \u003cli\u003e\n\u003cstrong\u003eQ: What cameras are compatible with the FE 24-70mm F2.8 GM lens?\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e A: This lens is compatible with Sony full-frame E-mount cameras, such as the Alpha 7 and Alpha 9 series, as well as APS-C E-mount cameras, offering an equivalent focal length of 36-105mm.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003e\n\u003cstrong\u003eQ: Does the lens have built-in stabilization?\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e A: No, the lens does not have built-in stabilization. However, it is compatible with Sony cameras that feature in-body image stabilization (IBIS).\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003e\n\u003cstrong\u003eQ: Is this lens suitable for video production?\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e A: Yes, the lens is optimized for video with features like quiet autofocus and smooth focus and zoom rings. It is ideal for cinematic productions and high-quality video recording.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003e\n\u003cstrong\u003eQ: What is the closest focusing distance of this lens?\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e A: The minimum focusing distance is 0.38m, allowing you to capture detailed close-ups.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003e\n\u003cstrong\u003eQ: Is the lens weather-sealed?\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e A: Yes, the lens features a dust- and moisture-resistant design, making it suitable for outdoor photography in various conditions.\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003ch2\u003eWhy Choose the Sony FE 24-70mm F2.8 GM Lens?\u003c\/h2\u003e\u003cbr\u003e\u003cp\u003eThe Sony FE 24-70mm F2.8 GM Lens offers unparalleled performance and versatility, making it an essential tool for professionals and enthusiasts alike. With its exceptional resolution, stunning bokeh, and robust design, this lens is perfect for capturing everything from portraits and landscapes to high-quality video. Whether you're shooting in the studio or on location, the FE 24-70mm F2.8 GM will deliver outstanding results every time.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42206727635006,"sku":"487b2ff","price":2909.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0629\/2796\/2174\/files\/487b2ff_1.jpg?v=1780617280","url":"https:\/\/parallelimported.co.nz\/products\/sony-fe-24-70mm-f2-8-gm-lens-sel2470gm","provider":"Parallel Imported","version":"1.0","type":"link"}